In a report conducted by the United States Small Business Administration, it was stated that around 30% of new businesses tend to fail during the first two years since their establishments, with 50% during the first five years, and more than 65% in the first decade. In fact, the SBA has even stated that only about 25% of businesses tend to make it in the first 15 years and more.
And out of all the industries, the fashion one is the toughest one to push forward with your new business. The industry is competitive and it can be overwhelming to start a clothing brand. But, there are people who still move forward with their fashion ambitions and have finally found a successful place of their own.
Consider the business started by Charis Jones in 2013 by the name of “Sassy Jones” – a revered Richmond-based online lifestyle accessory and fashion brand that offers a wide range of style solutions for women all across the globe.
Sassy Jones is a product of years of hard work and undying passion for the world of fashion. After giving birth to her twin boys, Charis Jones decided to introduce the world to Sassy Jones with inventory in the truck and a dream plan to help women feel empowered with ideal fashion styles and accessories, boosting their confidence in ways they had not expected. For over a year, the truck had trekked more than 30,000 miles to spread the influence of Sassy Jones all over America.
However, she hit a wall when the trade show business model became unstable, plus she was burnt out from sleepless nights of sustaining her business and taking care of her children. Now at this point, most people would give up, sticking to their motherhood roles alone. But Jones was different. She was passionate and determined till the end and wanted to see her business progress despite the odds she had come across.
She took on a day job and decided to try her hand at moving her business forward through online means. She would set up her trade shows in her kitchen, live streaming on social media where she would showcase her jewelry – calling it a ‘Sparkle Party’ – thus kickstarting the catalyst that led to her huge success.
Eventually, Sassy Jones was able to scale to upto 3 warehouses and employ more than 40 full time team members, while simultaneously amassing countless national recognitions. The brand has been known for its exclusive hand-crafted apparel, cosmetics, and accessories and serves as an ideal platform where the experts in the company provide customers with a variety of style solutions through the use of a one-stop-shop approach that gives customers a sense of convenience.
Sassy Jones is most commonly known for its signature aesthetic – the boho chic with a tribal flair, radiant colors, and bold prints. Plus, it also retails handbags, hand-designed jewelry, a makeup line, a ready-to-wear apparel line, and more. It has also partnered up with The Home Shopping Network (HSN) for “The Big Find – Sassy Jones Accessories” where they work together to design unique accessories for all women. Naturally, due to the exceptional service and products delivered by the brand, Sassy Jones has successfully recorded revenue growth of 4,515% by 2020 – and growing each year.
